New Delhi: Driving on the surge in distant work, studying and enjoyable actions at house through the pandemic, Apple dethroned Samsung to take the second place within the India pill market with a market share of 29 per cent within the January-March quarter of 2021, a brand new report revealed on Thursday.
In Q1 2021, Apple iPads continued to carry out exceptionally in India with greater than 140 per cent (year-on-year) development, as per estimates by market analysis agency CyberMedia Analysis (CMR).
Within the first quarter, Apple iPad 8 garnered 17 per cent market share whereas Apple iPad Air 2020 had a 9 per cent market share in India.
Lenovo continued to steer the India pill market in Q1 2021.
“Pushed by the everything-from-home development, Apple had a breakout quarter with iPad shipments rising an exceptional 144 per cent year-on-year in Q1 2021. Apple’s success is outstanding, because it lacks the cost-advantage that Android tablets have,” Prabhu Ram, Head-Trade Intelligence Group, CMR, informed IANS.
Apple’s success in Q1 2021 was “primarily pushed the aspirational enchantment that the model enjoys amongst shoppers, and its efficiency within the ed-tech sector,” Ram added.
Apple was capable of proceed its sturdy development momentum from the second half of 2020 into the brand new 12 months.
Apple iPad’s development (YoY) was 42 per cent for 2020 within the nation whereas within the This fall final 12 months, it was an enormous 135 per cent (YoY).
“Regardless of going through some provide facet crunch by the previous 12 months, Apple has been capable of acquire power and market share,” stated Menka Kumari, Analyst-Trade Intelligence Group, CMR.
Nonetheless, the aggressive market outlook for the pill market stays powerful.
“Pill market gamers would wish to concentrate on bringing thrilling worth propositions to keep up their competitiveness towards smartphones,” she added.